Commercial offer for advertising - take into account the specifics of the client
Sensible promotion - the basis of success
There is no information vacuum, including for business, in our time. It is enough to register a company, as this or that offer of advertising, promotion, and accounting starts to arrive in your inbox every day. Unfortunately, it is because of information overload that we do not take this topic seriously by simply sending letters to the spam basket.However, even a beginner can understand that the business will not develop without advertising. Entrepreneurs have the most diverse approach to it: a lot depends on the specifics of the enterprise. For example, a hairdresser in a residential area can be advertised at bus stops, billboards, and banners. But basically the most suitable way to promote it is word of mouth - that is, satisfied customers.But a company offering website development, hosting, complex technological solutions in this way will not find buyers. Its main area of advertising is the network and specialized publications for business. If you want to start promoting someone else's services, you need to take into account the specifics of your potential customers.
Offer Main components
You can earn money on intermediary services, and here everything depends not only on investments, but also on your own labor and efforts. First of all, based on your abilities and knowledge, make a commercial offer for advertising.The basis of your service should be the activity that you are best at. Advertising is so diverse and diverse that it is extremely rare for firms to engage in a full cycle of promotion. Someone specializes in graphics (booklets, flyers, business cards), someone - in web design, others - on outdoor advertising or promotions. If the client, having received your offer for advertising, wants to include some other service, do not refuse - just contact other agencies and give them a part of the work for subcontracting.That is why it is desirable to make an offer "for growth". Do you create websites? In the commercial proposal for advertising include the design of printed materials, promotion in social networks, copywriting. Finding an artist is much easier than getting a customer. In addition, it is desirable that your commercial offer for advertising includes a portfolio: a list (or better a link) of completed projects (logos, websites, booklets, texts, etc.). As with any offer, it should not be long. Your task is to show the client what services he will receive by contacting you. And most importantly - what result will it bring to him (sales growth, brand awareness, consumer loyalty). Suggestions should be succinct and concise. Design - attractive and transparent, readable.
The offer is one of the basic documents that you need to draw up and constantly supplement. It can be published on your website, in the press, and in leaflets. The commercial offer of the construction company includes as a portfolio a list of objects handed in (preferably with photos).And, of course, the list of services provided.Here, too, the “on growth” technique works: under one brand several subcontractors can be combined by entering into separate contracts with them. On the other hand, if a company sends a commercial offer for the provision of services in various areas of business, without a specific specialization, then you should think about it. Suppose you are a truly active entrepreneur and are ready to find a contractor for any order. But in this case it is much better to single out in separate offers (and even, perhaps, give other names to projects) those services that you can provide. No need to dump finishing work, design, copywriting, translations, child care and tailoring curtains in the "one pot".