“I came, I saw, I won”
"Lords of the minds"
Since childhood, most great people have dreamed of power. Napoleon, Alexander of Macedon, Guy Julius Caesar ... This list is huge. And they achieved this not only in life, but for many times. Fans of these people collect pictures, books, things related to their idols. But there is another rule of theirs - over the minds of people. For example, the phrase: "Came, saw, won." Every schoolchild knows her, probably, but who was the first to pronounce it and under what circumstances?
Victory at Zele
It was 47 BC. After finishing urgent business in Egypt, Julius Caesar, returning to Rome, decided to oppose Pharnace II, who seized Pont in Asia Minor in his absence. The armies met near the town of Zel. Self-confident and full of hatred of the Romans, Farnak was the first to attack the enemy troops, lined up on a steep slope. This mistake cost the complete defeat of the Bosporan troops. Farnak himself barely escaped, retiring with a thousand horsemen. Guy Julius Caesar won not only an indisputable victory: his troops were able to take up extremely rapidly.What the great master of political propaganda aphoristically conveyed in three words with a messenger to Rome: "He came, he saw, he conquered."
Triumphant return to the capital of the empire
The master's armory immediately, at the request of Caesar, was minted on the emperor's shield: “He came, he saw, he conquered” in Latin. Also on the board, which the soldiers carried at the triumphal entry into Rome the winner of the Bosporan army, was: "Veni, vidi, vici". The expression quickly spread around the empire and became well known to the citizens of Rome. The winner’s halo was surrounded by Julius Caesar, and this allowed him to impose order in the capital and in the army. The emperor achieved his goal - he became the dictator of the most powerful state in the whole world history - the Roman Empire. And the phrase for centuries remained the slogan of a decisive and quick victory or success in any business.
The principle of life of Julius Caesar
A descendant of an ancient but impoverished patrician family, Julius Caesar had dreamed of power and wealth since childhood. And not only built illusions, but also practically comprehended this science. He was attracted by the commander’s art, but he was more interested in eloquence. Since he understood early on that one can conquer power not only by military feats, but by the ability to attract an audience. He realized that if the masses were to attract oneself, then the path to power would open up on its own.All his life, Julius Caesar knew how to “wield” people perfectly by holding various festivals, gladiatorial fights, theatrical performances, and sometimes simply distributing money. Plebs idolized his emperor. Such a course of action, and Caesar achieved results quickly, can be generally described with the same catch phrase: “I came, I saw, I won”.
The story that followed the victory at the city of Zela was largely inspired by Caesar’s expression. However, who does not want to win, to be successful, to meet success not through long efforts, careful preparation, endurance and patience, but immediately, bypassing work. For example, the Philip Morris tobacco company put Caesar’s slogan “Came, I saw, won” on packs of Marlboro cigarettes. And the success of this brand is beyond doubt.